Azuron Society Presents

Step Inside Seborga’s
National Day With Princess Nina

A limited small-group cultural experience featuring a guided tour of Seborga, a traditional princess procession, and a festive dinner under the stars on the Italian Riviera.

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20 AUGUST 2026

Principality of Seborga

The Experience

A Once-a-Year Celebration of Royal Tradition and Riviera Hospitality

Azuron Society curates rare cultural experiences across iconic European destinations. For National Day in Seborga, guests are invited into a once-a-year celebration blending royal tradition, local history, ceremony, and Riviera hospitality — opened to a small circle of travellers seeking something the ordinary itinerary cannot offer.

Thursday, 20 August 2026

The Programme

6:00 PM

Arrival & Guided Tour

Welcome to the Principality of Seborga. Guests are divided into small groups for an exclusive guided walking tour through the historic village, discovering its history, traditions, and hidden corners.

Welcome Cannon Salute

Seborga’s traditional ceremonial cannon salute marks the beginning of the celebrations.

Church of San Martino

Holy Mass, followed by the traditional Procession of Saint Bernard, the Patron Saint of Seborga.

8:00 PM

Gala Dinner

An elegant four-course gala dinner in the heart of the village, with live music throughout the evening, an authentic local atmosphere, and reserved seating.

9:00 PM

Royal Arrival

Witness the ceremonial arrival of H.S.H. Princess Nina, the Crown Councilors, the Royal Guards, and the historic procession of the Sestiere Burgu of Ventimiglia.

9:15 PM

Official Ceremony

A welcome address by H.S.H. Princess Nina, followed by the official presentation of the new 2-Luigini commemorative coin of the Principality of Seborga.

9:30 PM

Historical Performance

A spectacular performance by the Sbandieranti, traditional Italian flag throwers, accompanied by the musicians of the Free Maritime Commune of Ventimiglia.

10:00–10:30 PM

Grand Finale: Fireworks

Celebrate the conclusion of Seborga’s National Day with a spectacular fireworks display over the village.

Seborga

A Cultural Principality on the Italian Riviera

Perched above the Ligurian coastline near the French border, the historic Principality of Seborga is one of the Riviera’s most distinctive villages — a place where medieval stone lanes, painted chapels, and a proud local identity meet sweeping views of the sea.

Seborga’s cultural heritage, ceremonial traditions, and royal folklore have long fascinated travellers drawn to the Riviera’s quieter corners — a heritage celebrated each year on National Day with flags, ceremony, and community pride.

Seborga is celebrated for its cultural identity and traditions as a historic principality; Azuron Society presents this experience as a cultural and hospitality event, not a political statement.

Sunlit chapel courtyard in Seborga village

Princess Nina in ceremonial sash during the Seborga National Day procession

The Royal Experience

An Intimate Moment Shaped by Royal Tradition

As part of the National Day celebration, guests will witness the ceremonial arrival of H.S.H. Princess Nina, the Crown Councilors, the Royal Guards, and the historic procession of the Sestiere Burgu of Ventimiglia — an intimate cultural moment shaped by Seborga’s royal traditions, ceremony, and hospitality.

The evening includes a welcome address by Princess Nina and the official presentation of the new 2-Luigini commemorative coin of the Principality — regalia, procession, and ceremony passed down through generations, presented with the respect and authenticity it deserves.

Gallery